Welcome from the team
Welcome to the BrandaCare team. If you're reading this, you've already been through our selection process — and that means we see in you the skills, attitude, and sensitivity to join something that is, above all, a mission that matters.
This document tells you where we come from, what we do, why we do it this way, and the values we expect you to breathe in every interaction with a patient, a client clinic, or your own team.
Our story
Welcome to BrandaCare, where we're committed to revolutionizing the dental experience. Founded by Yami Brandan, a seasoned professional with a diverse background in dentistry, BrandaCare is more than just a platform — it's a movement aimed at reshaping the landscape of dental care.
Our founder's journey
Yami Brandan's journey in the dental field spans various roles, from practicing as a dentist in Argentina to serving as a dental hygienist, office manager, and treatment planner in the United States. Over the years, Yami has gained invaluable insights into the challenges faced by dental practices in delivering quality care amidst financial constraints and patient barriers.
What we do
BrandaCare is a virtual dental and healthcare coordination service. We work behind dental clinics in the United States, helping their clinical teams focus on what they do best — caring for patients — while we handle the complex back-office: insurance verification, claim submission, payment posting, A/R recovery, financial patient communication.
But we're more than an administrative service. We're a piece of a bigger change happening in healthcare: humanizing dentistry in an era of artificiality.
The BrandaCare approach
We believe in humanizing dentistry, redefining the essence of running a dental practice by focusing on efficiency and centering care around the patient. Through our innovative digital platform, we bridge the gap between patients and providers, empowering informed health decisions through access to essential information and guidance.
Our vision
We're here to humanize dentistry.
We envision a healthcare system that just makes sense. Where dental care isn't excluded from the big picture of health. Where the patient is at the center and is empowered with the most current, progressive education, backed by a compassionate and ethical ecosystem of care, with full agency in decision-making for their own health.
Our mission
We're on a mission to put dental care where it belongs: as a critical entry point in healthcare. There's a revolution happening to center the patient's experience and provide a dynamic ecosystem of personalized care.
Our platform does exactly that. We're here to create the best coordination and healthcare advisory experience. To empower every person with access to high quality care, education, and community support to reach whole health & whole wellbeing, for all.
Our 5 core values
These values aren't decorative posters. They're the lens we use to make decisions, every day.
1 · Empowerment
Everything we do is about equipping others — patients, client clinics, team members — with the knowledge and support to make informed decisions. Empowerment is not "knowing more than the other"; it's sharing what we know so the other can choose better.
In your daily work: if a patient doesn't understand their EOB, you explain it. If a Junior doesn't understand a denial code, you teach them. You don't hoard information to feel important.
2 · Transparency
Transparency is the opposite of secrecy and "because I said so". We commit to giving open, honest, clear information — even when it's uncomfortable. This includes talking about money, mistakes, and limitations. We don't sell smoke. We don't hide. What you see is what is.
In your daily work: if you made a mistake, you say it. If a claim isn't going to be collected, you tell the client with enough lead time. If you don't know something, you say "I don't know, I'll find out" — you never improvise with sensitive information.
3 · Natural
We see the body as an interconnected system. Dental health isn't separate from general health — it's an entry point. This is reflected in how we work: with a holistic view that recognizes interdependencies. A clinic isn't just a clinic; it's a community with people who depend on it functioning.
In your daily work: when you work a case, you don't see it as "another line" — you think about the patient behind the subscriber ID and the doctor behind the NPI.
4 · Community
Strong human interactions are essential for quality care. We care about building real connections: between patients and providers, among our client clinics, and within the BrandaCare team itself. A connected community is a community that cares.
In your daily work: you treat your colleagues as allies, not competition. If a Junior is lost, you offer help. If you have a win, you share it in the team channel — because the team's success is also your success.
5 · Guidance
We are a guiding light. Our role is to walk alongside others through processes that are complex by nature (healthcare system, claims, billing). It's not just informing — it's walking next to the other until they reach the decision that best serves them.
In your daily work: when you talk to a patient about their balance, you don't just say "you owe $500". You explain where it comes from, what insurance covered, what's still pending, and what payment options they have.
Who our clients are
We work with two types of stakeholders:
Direct client: dental clinics
Doctors and clinic owners in the US who want to:
- Improve relationships with their patients
- Simplify their clinic operations
- Reduce administrative burden on their team
- Accelerate collection and reduce A/R
- Better educate patients about treatments and financial options
Indirect client: patients
Although the clinic pays us, all our work ends up impacting the patient. Patients who need:
- An educational resource to understand their condition
- A compassionate guide to walk them through (instead of scheduling another confusing appointment with their doctor)
- To feel part of a care community, not a number
What makes us different (USP)
There are many companies doing insurance verification or dental billing. What makes BrandaCare unique:
- Deep staff training: every team member gets the formation to not just process tasks but understand the patient's context.
- Radical transparency with clients and patients — even when uncomfortable.
- Ethics as foundation: we don't maximize collection at the patient's expense. When something is non-covered and patient didn't sign disclosure, write-off before surprise billing.
- Tech used well: Open Dental API, Stedi clearinghouse, Google Sheets, real automation (no filler chatbots). But the final word is always human.
How we work
| Principle | How it looks in practice |
|---|---|
| Async-first | Distributed work (Argentina, Miami, Philippines). We document so anyone can pick up where you left off. |
| Documentation-first | This manual exists. Every SOP you build stays as team knowledge. "If it's not documented, it doesn't exist." |
| Data-driven | Pablo (our Director of Operations) and Yami make decisions with numbers, not intuition. Your monthly Scorecard reflects this. |
| Small but mighty | We're a small team. Your impact is directly visible. There's nowhere to "hide". |
| Personal growth | Every Junior has a documented path to grow to Senior and Expert. See TRN-ONB-001 (New Hire Curriculum). |
What we are NOT
To make clear what we avoid at BrandaCare:
- We are NOT an aggressive collection agency. We don't call patients at odd hours or threaten them.
- We do NOT use technical language to impress the patient or client. We use clear, empathetic language.
- We do NOT hide mistakes. If a claim was lost, we say it, fix it, learn from it.
- We do NOT push for "more volume" at the expense of quality. We prefer few clinics well served over many poorly served.
- We are NOT chatbots or cheap staff replacement. We're a human team that uses technology.
Brand promise
BrandaCare: Simplifying operations. Empowering you, one step at a time.
Next step
Now that you understand the mission and values, meet the team:
TRN-ONB-003 — Meet the BrandaCare team
(in construction)
Then, go to the specific curriculum for your role.